Wednesday, 17 November 2010

Cask Marque - the true sign of success

"Pubs accredited for the quality of their beer, under the Cask Marque scheme, have grown by 13% over the past year.
Cask Marque estimates that 6,900 pubs will have achieved accreditation by the end of the year.
Around 90% of those who achieve Cask Marque accreditation renew their annual membership. A recent survey revealed that 46% of cask ales drinkers are aware of the Cask Marque plaque." - Morning Advertiser 17/11/10

This, along with CAMRA's unceasing efforts to champion the cause of small brewers and cask ale, is great news for an ailing trade. If one thing will help us to differentiate ourselves from the on-trade and justify the price premium we publicans have to charge it is the Cask Marque scheme. 

With such high brand recognition I am surprised that more licensees, who stock and serve quality ales, do not take up membership. Carry on CM - long may you continue.

1 comment:

Alastair said...

Hi Sam, thanks for your support, it is nice to get positive feedback. It has been a long process but we finally feel we are getting through to consumers and making them think about quality when choosing their pubs.

Best regards
Cask Marque