My industry spies report that bad service is biggest deterrent for restaurant diners.
According to Langton Capital (whose excellent daily intelligence email I receive (go here for more details ).
"The new 2012 Square Meal Complaints Survey has concluded that bad service is the biggest annoyance for restaurant diners in the capital, amounting to 45% of all complaints in the industry. Ambience and decor make up a further 19.5% of complaints according to the survey of around 8,000 London restaurant consumers, which also found automatic service charges and disappointing or overpriced food to be significant sources of irritation in consumers."
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