With ever decreasing sales and greater pressure on margin, all too often publicans will be advised to offer price reductions in the form of promotions ... BOGOFs, meal deals, happy hours etc.
But who pays? Certainly not the pubcos or suppliers so there has to be some balance in the system ... this is exactly what big business does ... and they do it through as mechanism called "Dynamic Pricing".
They sometimes squeeze as much as 25% extra margin out of their goods and services ... if you'd like to know more see the article on my website by following this link: How To Run A Pub - Dynamic Pricing
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