Here's the full text of the letter
SIR – We urge the Government to stick to its plans to introduce a minimum unit price (MUP) for alcohol, to address the costs to society of irresponsible alcohol sale and consumption, and to encourage drinkers back into pubs and clubs.
The important role of pubs in communities across the country is often under threat from the easy availability of excessively cheap packaged alcohol.
The Government has public support. In a recent YouGov survey the majority said the Government was right to try to reduce the amount of cheap alcohol sold in shops.
Yet at the same time, the Government’s plans are being undermined by some who seek to distort the public’s understanding of how MUP would work. For example, 46 per cent wrongly believe MUP would increase the price of alcohol in pubs.
MUP will not solve all alcohol-related ills, but it will encourage responsible drinking.
The recent move to scrap the beer duty escalator and cut duty by 1p per pint is also welcome, in discouraging consumption of higher-alcohol products – drunk mainly at home – such as spirits, wine and strong ciders and beers.
By introducing MUP, the Prime Minister has a great opportunity to save lives, to save money and to protect British pubs.
Rooney Anand Chief Executive, Greene King
Stephen Glancey Group Chief Executive Officer, C&C
Mike Benner Chief Executive, CAMRA
William Lees-Jones Managing Director, JW Lees Brewery
Stuart Bateman Managing Director, Bateman’s Brewery
Steve Richards Chief Executive Officer, Novus Leisure
Peter Marks Chief Executive, Luminar
Keith Bott Managing Director, Titanic Brewery
Jonathan Barker Managing Director, Mitchell’s of Lancaster
Tony Brookes Managing Director, Head of Steam
Michael Kheng Director, Kurnia Licensing Consultants
p.s. you'll need to set the level at over £1 a unit to make a difference to most pubsp.p.s. you'll also have to explain to the majority of UK consumers why you've handed the likes of Tesco, Morrisons, Sainsbury, Co-Op, Aldi, Lidl, Waitrose etc a multi-billion pound windfall at their expensep.p.p.s. you'll need to set aside a considerable "fighting fund" for all the government lawyers to defend your action in the UK and European Courtsp.p.p.p.s. or you could just consider applying existing legislation (i.e. The Licensing Act 2003) to the "off-trade" and prevent them from running irresponsible drinks promotions the same way you do with the "on-trade"