In case you missed them in The Observer newspaper on 2/10/11 the top 500 Cool Brands for 2011 have been announced by the achingly cool Expert Council and a "representative" panel of 2,000 members of the public. I was surprised just how many were from the food and drinks industries - 79 in total.
What didn't surprise me, given the average age of the "Expert Council" looked to be about 25 (from their piccies anyway), was that not a single cask ale was singled out as being cool enough for this particular sub-set of the glitterati.
Still if you want to join the serried ranks of the uber-cool then make sure you are stocking some of their recommendations ... winners in the drinks section were, Guinness, Dom Perignon (12th coolest brand over all sectors), Innocent smoothies and Jack Daniels.
Whilst not many of you will be stocking the Dom, I am sure many of you will stock Mr Daniels, and here are a few of the others you might easily stock to bump up your coolness rating:
Asahi beer, Aspall Cider, Cobra beer, Lavazza coffee, Marmite (yay!), Salty Dog (artisan crisps), Stella Artois (despite their announced 7.8% price rise - outrageous), Tiger Beer
Or you could just ignore this and stick to what is really cool - the great British Pub serving real ale, good food and great company.
By the way, if you really must see the list then follow this link