Thursday, 29 September 2011

Cask Ale – the real “must stock” brand

There aren’t many things you “must stock” in your pub, Guinness, clean toilets, friendly well trained staff being a few, but the one that stands out whether you are food led or wet led is Cask Ale.

The publication of the fifth annual Cask Report by award winning beer writer Pete Brown, with the backing of brewers, CAMRA and Cask Marque is full of well researched and documented analysis of the Cask Ale market.

It’s not only packed with statistics about this sector of the UK beer market but also comes with case studies on how to benefit from Cask Ale and even if you don’t read the full 50 pages the 10 Point Action Plan on how to maximise cask ale sales is a great place to start.

Well done, once again, Mr Brown and all the others involved in its compilation and publication.

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